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1st major film promotion includes new detergent bottle, themed packaging.
February 9, 2012
By: TOM BRANNA
Editor
Universal Partnerships & Licensing (UP&L) will partner with several brands, including Seventh Generation, to support the release of Dr. Seuss’ “The Lorax.”This marks the first-ever major studio film promotion for Seventh Generation. By bringing Dr. Seuss’ messages from “The Lorax” to consumers, UP&L and its partners hope to help empower consumers, young and old, to make more informed choices for their families and the environment, as well a...
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